Modern packaging with end-to-end solutions

Our History

At Soft Packaging, we believe packaging should feel as good as it performs. We provide premium, reliable, and cost-effective packaging solutions tailored for the hospitality industry, including hotels, restaurants, cafés, hostels, and catering businesses across New Zealand.

Our curated product range combines both functionality and finesse, supporting your day-to-day operations with quality you can trust and presentation that reflects your brand’s standards.

We also offer a selection of eco-friendly and sustainable alternatives to support your business’s environmental values, all without compromising on style, strength, or service.

As a locally owned and operated company, we take pride in offering service that’s personal, responsive, and built around your needs. Our goal is simple:
To help you save 10–15% on your current packaging spend, while delivering solutions that never compromise on quality or presentation.

At Soft Packaging, we’re more than just a packaging supplier, we’re a partner to hospitality businesses across New Zealand.

Locally owned and operated, we understand the unique needs of the industry and offer tailored, high-quality packaging solutions backed by responsive service and competitive pricing. Whether you’re a boutique café or a large hospitality group, we’re here to support your business with products that perform and presentation that impresses.

We take pride in helping our customers save time, reduce costs, and elevate the everyday experience through packaging that’s both practical and polished.

The Best in the Packaging Industry

Delivering cutting-edge packaging solutions that ensure product safety, brand visibility, and logistical efficiency. As the industry evolves, we lead with innovative strategies to define the new standard in packaging excellence.

Mary Overby

CEO

Sherman Collins

COO (Chief Operating Officer)

Dennis Ross

CFO (Chief Financial Officer)

Jose Sellers

General Manager (GM)